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Branding • Websites • Content • Support
Website Planning Checklist
A practical checklist to help you prepare for your next website project. Whether you're building your first website or planning a redesign, this guide will help you gather the information, content and assets needed for a smoother and more successful website build.
Website Planning Checklist
Websites & Digital Spaces
Checklist
A practical checklist to help you prepare for your next website project. Whether you're building your first website or planning a redesign, this guide will help you gather the information, content and assets needed for a smoother and more successful website build.
Before You Begin
A website is much more than a collection of pages. It is often the first impression people have of your business and should clearly communicate who you are, what you do and how you can help.
Use this checklist to gather the information and resources you'll need before beginning your website project.
Brand Foundations
Before building your website, ensure you have:
☐ Business name finalised (including ASIC registrations, ABN registrations, entity setup etc)
☐ Logo files available (different file formats are usually required for different spaces and purposes)
☐ Brand colours selected (having a clear brand specification sheet is essential)
☐ Fonts selected
☐ Brand messaging clarified
☐ Clear understanding of your audience
☐ Business contact details ready
Content Preparation
Consider which pages you may require:
☐ Home
☐ About
☐ Services
☐ Contact
☐ Blog
☐ Shop
☐ FAQs
☐ Events
☐ Membership Area
☐ Online Courses
For each page, prepare:
☐ Main purpose
☐ Layout preference
☐ Page heading
☐ Supporting text
☐ Calls to action
☐ Relevant images
Images & Media
☐ Professional photographs
☐ Team photos
☐ Product images and descriptions
☐ Testimonials
☐ Logos and brand assets
☐ Social media links
☐ Videos
Functionality
Consider any additional features you may need:
☐ Online bookings
☐ Online store
☐ Membership area
☐ Course platform
☐ Blog
☐ Events
☐ Newsletter sign-up
☐ Client portal
☐ Resource library
☐ Downloads
Technical Requirements
☐ Domain name secured
☐ Email address established
☐ Access to existing website (if redesign)
☐ Access to analytics (if available)
☐ Social media accounts connected
☐ Google Business Profile access
Before finalising and launching your website project, ask yourself:
Is my message clear?
Does my website reflect my business today?
What action do I want visitors to take?
What does success look like for this website?
A little preparation at the beginning of a project can save countless hours later. If you'd like further support bringing your ideas together, explore the Digital Grove pathway to create an online home that reflects your vision and supports your business growth.